Qualities

Design:

• Developing different types of content using the Adope Design Software (flyers, brochures, posters, social media content etc).
• Developing a prototype using the Adobe XD software.

SEO:

• Conducting keyword research using the Keyword Planner in Google Ads and Keywords Everywhere.
• Working with SEO Surfer for SEO optimized texts.
• Working with Google Search Console to solve findability problems or for keyword research

• Working with SE Ranking to improve on-page SEO

• Working with Wordpress to add or change pages.
• Developing strategies to improve web page rankings by optimizing title tags, alt text, URL structure, internal and external linking, semantic keywords, and meta information.

• Requesting or creating backlinks to strategically improve the rankings of specific landing pages.

Other marketing activities:

• Working with Google Analytics to determine areas for improvement for a website.
• Developing a strategy for a campaign using the various theories that were handed to me during my study.
• Working with email marketing software Mailchimp.

Skills I want to learn:

There are also many activities that I would like to learn. With these activities, I either have no experience or only limited experience. This involves the following activities:

• Developing websites using WordPress. I already have considerable experience with this, but I still want to learn much more in this area! I also know the basics of HTML and CSS through my studies.
• Working with Google Ads. I currently use Google Ads mainly for keyword research and would like to further develop my skills in SEA.