Work experience
I am currently employed at Envolutions, a marketing agency in Nijmegen that focuses on both marketing and web development. As a content marketer, I am responsible for creating and optimizing content. In my work, I combine creativity with strategy to enhance companies’ online visibility. On this page, I will delve deeper into my role at the company and highlight my key tasks and responsibilities.
Responsibilities
My role at Envolutions encompasses a variety of tasks. The most important are summarized below:
-
Keyword research: Identifying suitable keywords for landing pages and blogs to maximize traffic.
- Writing and optimizing landing pages: I create content for new landing pages and optimize existing ones.
- Writing engaging, SEO-compliant blogs: I write blogs based on my own strategy, fully optimized for SEO.
- Monitoring online performance: I track metrics through Google Search Console and Google Analytics to ensure everything runs smoothly.
- Analyzing and improving the content strategy: In addition to monitoring, I actively research current rankings to continuously improve my strategy.
- Maintaining client websites: Using advanced software, I conduct audits to optimize the on-page SEO of client websites.
- Managing Google My Business profiles: I create and optimize Google My Business profiles to improve local visibility and help businesses reach potential customers.
- Developing client cases: I create detailed client cases for both our clients and Envolutions itself, highlighting results, strategies, and best practices.
- Creating flyer designs: I create visually appealing designs for flyers that align with the organization's brand identity and communication goals.
- Managing the content schedule: Together with a colleague, I am responsible for creating and maintaining the content calendar.
In short, I play a key role in creating much of Envolutions’ content, ensuring it is both high-quality and SEO-optimized to generate maximum impact.
Maak jouw eigen website met JouwWeb