Work experience
I am currently employed at Envolutions, a marketing agency in Nijmegen that focuses on both marketing and web development. As a content marketer, I am responsible for creating and optimizing content. In my work, I combine creativity with strategy to enhance companies’ online visibility. On this page, I will delve deeper into my role at the company and highlight my key tasks and responsibilities.
Responsibilities
My role at Envolutions encompasses a variety of tasks. The most important are summarized below:
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Keyword research: Identifying suitable keywords for landing pages and blogs to maximize traffic.
- Writing and optimizing landing pages: I create content for new landing pages and optimize existing ones.
- Writing engaging, SEO-compliant blogs: I write blogs based on my own strategy, fully optimized for SEO.
- Monitoring online performance: I track metrics through Google Search Console to ensure everything runs smoothly.
- Analyzing and improving the content strategy: In addition to monitoring, I actively research current rankings to continuously improve my strategy.
- Developing client cases: I create detailed client cases for both our clients and Envolutions itself, highlighting results, strategies, and best practices.
- Managing the content schedule: Together with a colleague, I am responsible for creating and maintaining the content calendar.
In short, I play a key role in creating much of Envolutions’ content, ensuring it is both high-quality and SEO-optimized to generate maximum impact.
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